The Art of the Literary Poster.
Yale University Press| N° d'inventaire | 30835 |
| Format | 22.5 X 26 |
| Détails | 288 p, numerous color illustrations, hardcover publisher's cardboard. |
| Publication | New York, 2024 |
| Etat | Nine |
| ISBN | 9781588397744 |
Book in English;
MET Exhibition Catalog.
An exploration of late 19th-century American literary posters, a dynamic genre at the forefront of modern commercial art and graphic design. Spurred by innovations in printing technology, the modern advertising poster emerged in the 1890s as a popular form of visual culture in the United States. Created by some of the era's best-known illustrators and graphic designers—including William H. Bradley, Florence Lundborg, Edward Penfield, Maxfield Parrish, and Ethel Reed—these advertisements for high-profile books and periodicals such as Harper's and Lippincott's went beyond commercial art, incorporating bold, stylized imagery and striking typography. Drawing on the renowned Leonard A. Lauder Collection, this book explores the literary poster craze, which became highly sought-after collectibles even at the time. It offers new scholarly perspectives that address the aesthetic sophistication and modernity of the literary poster, the impact of early experiments in the psychology of advertising, the increased opportunities available to women artists, who played an important role in the evolution of the so-called poster style, and the printing techniques that artists used in this new art form.
Book in English;
MET Exhibition Catalog.
An exploration of late 19th-century American literary posters, a dynamic genre at the forefront of modern commercial art and graphic design. Spurred by innovations in printing technology, the modern advertising poster emerged in the 1890s as a popular form of visual culture in the United States. Created by some of the era's best-known illustrators and graphic designers—including William H. Bradley, Florence Lundborg, Edward Penfield, Maxfield Parrish, and Ethel Reed—these advertisements for high-profile books and periodicals such as Harper's and Lippincott's went beyond commercial art, incorporating bold, stylized imagery and striking typography. Drawing on the renowned Leonard A. Lauder Collection, this book explores the literary poster craze, which became highly sought-after collectibles even at the time. It offers new scholarly perspectives that address the aesthetic sophistication and modernity of the literary poster, the impact of early experiments in the psychology of advertising, the increased opportunities available to women artists, who played an important role in the evolution of the so-called poster style, and the printing techniques that artists used in this new art form.