Primavera. 1912-1972. Spring Art Workshop.
| N° d'inventaire | 18953 |
| Format | 23.5 x 30 |
| Détails | 540 p., color and black and white illustrations, cloth bound under dust jacket. |
| Publication | Saint-Etienne, 2014 |
| Etat | Nine |
| ISBN | |
Primavera 1912 - 1972 Printemps Art Workshop In September 1912, the department store Le Printemps created a production structure for modern furniture and art objects, called "Primavera". This unprecedented initiative, taken by René Guilleré, founder of the Société des Artistes Décorateurs, and Pierre Laguionie, young manager of Printemps, constituted an original milestone in the evolution of design and decorative arts in the 20th century. Lavishly displayed in a special pavilion, Primavera's creations - furniture, carpets, lighting, upholstery, tableware, glassware and, above all, ceramic vases and figurines - triumphed at the 1925 Exposition. They made innovation and modernity in the field of decorative arts accessible to all. Under the influence of Cubism, the forms were updated by talented designers Claude Lévy and Madeleine Sougez, who were fans of contemporary themes such as sports, jazz, and the Ballets Russes. Thanks to the modernist spirit of Louis Sognot and the timely intervention of Jacques Viénot, founder of industrial aesthetics, the way opened towards the democratization of furniture consumption. Deeply affected by the crisis of the 1930s and destroyed by the war, Primavera owes an unexpected rebirth to its director, Colette Gueden. With courage, intelligence, and thanks to animations full of inventiveness and fantasy, she succeeded, during the 1950s and 1960s, in making it one of the most prominent places in Paris, where creation asserted its primacy over commerce. This reference work offers a comprehensive and unprecedented panorama of the Atelier d'art Primavera. It contains nearly a thousand illustrations, reproductions of objects, archival documents, and old photographs.
Primavera 1912 - 1972 Printemps Art Workshop In September 1912, the department store Le Printemps created a production structure for modern furniture and art objects, called "Primavera". This unprecedented initiative, taken by René Guilleré, founder of the Société des Artistes Décorateurs, and Pierre Laguionie, young manager of Printemps, constituted an original milestone in the evolution of design and decorative arts in the 20th century. Lavishly displayed in a special pavilion, Primavera's creations - furniture, carpets, lighting, upholstery, tableware, glassware and, above all, ceramic vases and figurines - triumphed at the 1925 Exposition. They made innovation and modernity in the field of decorative arts accessible to all. Under the influence of Cubism, the forms were updated by talented designers Claude Lévy and Madeleine Sougez, who were fans of contemporary themes such as sports, jazz, and the Ballets Russes. Thanks to the modernist spirit of Louis Sognot and the timely intervention of Jacques Viénot, founder of industrial aesthetics, the way opened towards the democratization of furniture consumption. Deeply affected by the crisis of the 1930s and destroyed by the war, Primavera owes an unexpected rebirth to its director, Colette Gueden. With courage, intelligence, and thanks to animations full of inventiveness and fantasy, she succeeded, during the 1950s and 1960s, in making it one of the most prominent places in Paris, where creation asserted its primacy over commerce. This reference work offers a comprehensive and unprecedented panorama of the Atelier d'art Primavera. It contains nearly a thousand illustrations, reproductions of objects, archival documents, and old photographs.