Mucha. The Golden Age of Posters. 22 detachable color plates.
| N° d'inventaire | 23326 |
| Format | 24 x 34 |
| Détails | 24 p., paperback. |
| Publication | Paris, 2020 |
| Etat | Nine |
| ISBN | 9782717728569 |
22 detachable plates chosen from the most beautiful creations of Mucha, a leading artist of Art Nouveau: posters for shows, exhibitions, advertising posters and decorative prints... An original way to discover or rediscover the "Mucha style" displayed in the streets of effervescent Paris during the Belle Epoque. Alfons Mucha (1860-1939), born in Moravia, first a theater designer in Vienna before arriving in Paris in 1888, achieved fame thanks to advertising posters: posters for shows, exhibitions or everyday consumer products (champagne, biscuits, cigarette papers...) and decorative prints. It was his meeting in 1894 with the "Divine" Sarah Bernhardt that propelled him from the shadows into the light. Employed at the time by the printer Lemercier, he created the poster for Gismonda, which caused a sensation among the general public and critics alike: in this Byzantine composition, the actress is depicted full-length, a palm in her hand, magnified, her face surrounded by a semicircle, dressed in a sumptuous costume, the pastel tones with bronze and silver highlights contrasting with the colors usually used by poster artists of the time. From this fruitful collaboration were born seven other theater posters printed by Champenois, including La Dame aux camélias. The success was such that Mucha was the subject of exhibitions, such as in June 1897 at the Salon des Cent. A reputation that was accompanied by intense work supervised by the printer Champenois. The "Mucha style" was born and displayed in the streets of a then effervescent Paris. It is characterized by a set of graphic constants: an idealized young woman with long, flowing hair; plant and floral motifs imbued with Art Nouveau; a circle framing a face; elements of Symbolist inspiration mixed with Byzantine compositions; pastel tones enhanced with gold, bronze, and silver; constant attention to detail, whether in the colorful clothing, jewelry, or even ornaments. These are all elements that make the success of his advertising posters—for Job cigarette papers, LU biscuits, Meuse beers, or the Paris-Lyon-Méditerranée railways—and his decorative panels such as Les Saisons. Featuring 22 detachable color plates, this poster book captures the quintessence of the style of the Art Nouveau prince of the charm of fleeting pleasures.
22 detachable plates chosen from the most beautiful creations of Mucha, a leading artist of Art Nouveau: posters for shows, exhibitions, advertising posters and decorative prints... An original way to discover or rediscover the "Mucha style" displayed in the streets of effervescent Paris during the Belle Epoque. Alfons Mucha (1860-1939), born in Moravia, first a theater designer in Vienna before arriving in Paris in 1888, achieved fame thanks to advertising posters: posters for shows, exhibitions or everyday consumer products (champagne, biscuits, cigarette papers...) and decorative prints. It was his meeting in 1894 with the "Divine" Sarah Bernhardt that propelled him from the shadows into the light. Employed at the time by the printer Lemercier, he created the poster for Gismonda, which caused a sensation among the general public and critics alike: in this Byzantine composition, the actress is depicted full-length, a palm in her hand, magnified, her face surrounded by a semicircle, dressed in a sumptuous costume, the pastel tones with bronze and silver highlights contrasting with the colors usually used by poster artists of the time. From this fruitful collaboration were born seven other theater posters printed by Champenois, including La Dame aux camélias. The success was such that Mucha was the subject of exhibitions, such as in June 1897 at the Salon des Cent. A reputation that was accompanied by intense work supervised by the printer Champenois. The "Mucha style" was born and displayed in the streets of a then effervescent Paris. It is characterized by a set of graphic constants: an idealized young woman with long, flowing hair; plant and floral motifs imbued with Art Nouveau; a circle framing a face; elements of Symbolist inspiration mixed with Byzantine compositions; pastel tones enhanced with gold, bronze, and silver; constant attention to detail, whether in the colorful clothing, jewelry, or even ornaments. These are all elements that make the success of his advertising posters—for Job cigarette papers, LU biscuits, Meuse beers, or the Paris-Lyon-Méditerranée railways—and his decorative panels such as Les Saisons. Featuring 22 detachable color plates, this poster book captures the quintessence of the style of the Art Nouveau prince of the charm of fleeting pleasures.