Mechanical Bride. Folklore of the Industrial Man.
| N° d'inventaire | 22413 |
| Format | 20 x 27 |
| Détails | 160 p., paperback. |
| Publication | Alfortville, 2012 |
| Etat | Nine |
| ISBN | 9782915453836 |
Our era is the first to have made the penetration of collective and public consciousness by thousands of individual consciousnesses, among the best formed among them, a full-time activity. It is now a question of entering into consciousnesses for the purposes of manipulation, exploitation and control. With the objective of producing heat and not light. Keeping everyone in a state of helplessness engendered by prolonged mental routine is the effect produced by a large number of advertisements and entertainment programs. It is with these words that Marshall McLuhan introduces the preface to his first book, The Clockwork Bride, in 1951. This large-format book, including 65 original illustrations, is unpublished in French. In a literary and inventive style, Marshall McLuhan analyzes the mass culture of modern man in the 1950s through 59 texts. The field of references covered by McLuhan is immense, like the exponential development of media and communication. To generalized simplification, he opposes the greatest possible richness of content.
Our era is the first to have made the penetration of collective and public consciousness by thousands of individual consciousnesses, among the best formed among them, a full-time activity. It is now a question of entering into consciousnesses for the purposes of manipulation, exploitation and control. With the objective of producing heat and not light. Keeping everyone in a state of helplessness engendered by prolonged mental routine is the effect produced by a large number of advertisements and entertainment programs. It is with these words that Marshall McLuhan introduces the preface to his first book, The Clockwork Bride, in 1951. This large-format book, including 65 original illustrations, is unpublished in French. In a literary and inventive style, Marshall McLuhan analyzes the mass culture of modern man in the 1950s through 59 texts. The field of references covered by McLuhan is immense, like the exponential development of media and communication. To generalized simplification, he opposes the greatest possible richness of content.