The Amazing Power of Colors (in colors). Relaxation, sexual desire, decoration, marketing, creativity, memory, learning, psychology, and fashion.

When you saw the cover of this essay, in less than a hundredth of a second, your brain decoded the rainbow colors in the visual. In less than a tenth of a second, you concluded that color was definitely the subject.
The very particular blue of the background then " "caught" your gaze. This blue relaxes you and therefore invites you to take a little time to find out more.
The green in the title reassures you. It suggests to your subconscious that this book might be for you. It conditions you to act and move forward. Think of traffic lights!
You will discover through the results of scientific studies how much colors influence you, whatever the field: psychology, learning, interior design, fashion, productivity, creativity, marketing, sexual desire...
This highly accessible and lighthearted essay is enriched with the latest academic studies on color and the magnificent illustrations of Robin Gillet. After reading it, you will never see colors the same way again.