QUINQUEMPOIS Olivier, MICHAELSON Jonathan, MICHAELSON David, VIAUD Gérôme.
Perfume on display: When artists reinvent advertising.
In Fine / International Perfume Museum
Regular price
€25,00
| N° d'inventaire | 29503 |
| Format | 22 x 27 |
| Détails | 160 p., illustrated, paperback. |
| Publication | Paris, 2023 |
| Etat | Nine |
| ISBN | 9782382031247 |
At the turn of the 20th century, developing a perfume image was the responsibility of the greatest illustrators, who exhibited their colorful creations in the streets. Jules Chéret, Alphons Mucha, and then Leonetto Cappiello put their talents at the service of the most renowned perfumers. Later, with the evolution of printing and then audiovisual techniques, photographic and cinematographic images became the norm until social networks appropriated these codes and made them evolve.
The catalog presents the evolution of the visual codes of advertising campaigns for perfume houses over more than a century, from the illustrations of Jules Chéret and Leonetto Cappiello to the photographs of Helmut Newton and Jean-Paul Goude, including advertising films directed by the greatest filmmakers such as Martin Scorsese and Darrenn Aronofsky. The behind-the-scenes work of advertising spots for major perfume houses such as Yves Saint Laurent, Christian Dior, Jean Paul Gaultier, and Thierry Mugler will be revealed through the making-of work, costumes and accessories, graphic studies, and storyboards.
The catalog presents the evolution of the visual codes of advertising campaigns for perfume houses over more than a century, from the illustrations of Jules Chéret and Leonetto Cappiello to the photographs of Helmut Newton and Jean-Paul Goude, including advertising films directed by the greatest filmmakers such as Martin Scorsese and Darrenn Aronofsky. The behind-the-scenes work of advertising spots for major perfume houses such as Yves Saint Laurent, Christian Dior, Jean Paul Gaultier, and Thierry Mugler will be revealed through the making-of work, costumes and accessories, graphic studies, and storyboards.
The catalog presents the evolution of the visual codes of advertising campaigns for perfume houses over more than a century, from the illustrations of Jules Chéret and Leonetto Cappiello to the photographs of Helmut Newton and Jean-Paul Goude, including advertising films directed by the greatest filmmakers such as Martin Scorsese and Darrenn Aronofsky. The behind-the-scenes work of advertising spots for major perfume houses such as Yves Saint Laurent, Christian Dior, Jean Paul Gaultier, and Thierry Mugler will be revealed through the making-of work, costumes and accessories, graphic studies, and storyboards.