Logo Design: A Practical Guide to Designing Effective Signs, Symbols, and Brand Images.

The logo is the visual embodiment of a company or institution; its impact is therefore essential. To be effective, it must be simple, recognizable, but also evocative of content and values.

This book, designed and written by an experienced graphic designer, will guide you through each step of creating a logo. After explaining what a logo represents and the different forms it can take, George Bokhua offers a wide range of visual techniques to explore. He also details each step of the creative process and the presentation of the logo to the client, right through to its finalization.

Educational, comprehensive, and illustrated with numerous logos, this manual will provide you with all the necessary advice and will undoubtedly become a great source of inspiration. To your logos!