The adventure of Congo soaps. The Vaissier collection at La Piscine.
Snoeck| N° d'inventaire | 19184 |
| Format | 22 x 28 |
| Détails | 240 p. color illustrations, paperback |
| Publication | Roubaix, 2015 |
| Etat | Nine |
| ISBN | 9789461612205 |
When Victor Vaissier (1851-1923) from Roubaix took over the Savonnerie des Nations, founded by their father in 1869, with his brothers in 1878, he undoubtedly already had dreams of fragrant conquests within him. His luck was to be born at the time of the hygiene revolution of the late 19th century, which overturned social habits regarding odor and cleanliness, while industrialization reached the perfumery sector and gave rise to chemical fragrances. Renamed Savonnerie du Congo in 1883, the company produced an eponymous flagship product, Savon du Congo, which for more than twenty years benefited from daily versified advertising in most French newspapers, ensuring its success as well as the celebrity of its creator. Gifted with an incredible sense of large-scale advertising, Victor Vaissier was also the instigator of legendary cavalcades and the sponsor of a hallucinatory orientalist palace that contributed to the formation of a true Roubaix myth. Aiming to restore the memory of an extraordinary character in the local pantheon and of an adventure emblematic of the industrial effervescence in Roubaix before the First World War, this book displays all the richness of the Vaissier collection at La Piscine, largely unpublished, from the furniture preserved after the destruction of the perfumer's Hindu-Moorish castle to the hundreds of luxurious perfume bottles and boxes of soap, including abundant and delicious advertising imagery.
When Victor Vaissier (1851-1923) from Roubaix took over the Savonnerie des Nations, founded by their father in 1869, with his brothers in 1878, he undoubtedly already had dreams of fragrant conquests within him. His luck was to be born at the time of the hygiene revolution of the late 19th century, which overturned social habits regarding odor and cleanliness, while industrialization reached the perfumery sector and gave rise to chemical fragrances. Renamed Savonnerie du Congo in 1883, the company produced an eponymous flagship product, Savon du Congo, which for more than twenty years benefited from daily versified advertising in most French newspapers, ensuring its success as well as the celebrity of its creator. Gifted with an incredible sense of large-scale advertising, Victor Vaissier was also the instigator of legendary cavalcades and the sponsor of a hallucinatory orientalist palace that contributed to the formation of a true Roubaix myth. Aiming to restore the memory of an extraordinary character in the local pantheon and of an adventure emblematic of the industrial effervescence in Roubaix before the First World War, this book displays all the richness of the Vaissier collection at La Piscine, largely unpublished, from the furniture preserved after the destruction of the perfumer's Hindu-Moorish castle to the hundreds of luxurious perfume bottles and boxes of soap, including abundant and delicious advertising imagery.