Brand images. Visual identity of brands: history and typology.
Phaidon| N° d'inventaire | 11292 |
| Format | 26 x 29.5 |
| Détails | 240 p., numerous color illustrations, hardcover with dust jacket. |
| Publication | Paris, 2005 |
| Etat | Nine |
| ISBN | 9780714894898 |
This book offers an in-depth exploration of trademarks: their history, evolution, styles, categories, and significance today. After a brief history dating back to heraldry, monograms, property marks, and certificates of origin, Per Mollerup analyzes corporate identity and visual communication in light of sign theories. He then presents a detailed typology of logos, listing name marks, abbreviations, and all kinds of pictorial marks. This typology is complemented by an inventory of the main logo motifs, illustrated with examples featuring some of the world's most famous logos—a range of brand images that gives the book its title. Finally, an overview of the evolution of logos across spatial, temporal, and linguistic boundaries concludes this study. This book establishes a history of brands and their identity throughout history to reveal their evolution, style, classification, and strength in today's world. A fascinating journey back into heraldry, where we draw their origins, allows us to explore the essence of an identity, the authenticity of a brand and its belonging to an owner. A rigorous classification has been developed, accompanied by an alphabetical index of brand themes, making it a reference tool for students of design and graphic design. Crossed by more than 600 illustrations of brands, logos, signs, advertising, this book was also designed as an inexhaustible source of inspiration. Per Mollerup is the founder of Designlab, one of the leaders in visual communication and corporate identity in Scandinavia.
This book offers an in-depth exploration of trademarks: their history, evolution, styles, categories, and significance today. After a brief history dating back to heraldry, monograms, property marks, and certificates of origin, Per Mollerup analyzes corporate identity and visual communication in light of sign theories. He then presents a detailed typology of logos, listing name marks, abbreviations, and all kinds of pictorial marks. This typology is complemented by an inventory of the main logo motifs, illustrated with examples featuring some of the world's most famous logos—a range of brand images that gives the book its title. Finally, an overview of the evolution of logos across spatial, temporal, and linguistic boundaries concludes this study. This book establishes a history of brands and their identity throughout history to reveal their evolution, style, classification, and strength in today's world. A fascinating journey back into heraldry, where we draw their origins, allows us to explore the essence of an identity, the authenticity of a brand and its belonging to an owner. A rigorous classification has been developed, accompanied by an alphabetical index of brand themes, making it a reference tool for students of design and graphic design. Crossed by more than 600 illustrations of brands, logos, signs, advertising, this book was also designed as an inexhaustible source of inspiration. Per Mollerup is the founder of Designlab, one of the leaders in visual communication and corporate identity in Scandinavia.