Cappiello or the art of advertising.
| N° d'inventaire | 23329 |
| Format | 23 x 29 |
| Détails | 143 p., paperback with flaps. |
| Publication | Lyon, 2020 |
| Etat | Nine |
| ISBN | 9782917659953 |
Leonetto Cappiello (1875-1942) is today recognized as the inventor of the modern poster. Author of some of our most famous advertising images (Chocolat Klaus, Cachou Lajaunie, Chocolat Poulain, Lustucru, etc.), the artist with 2,000 works remains little known to the general public. Presented by Maison Bergès, the exhibition Cappiello or Advertising Art highlights his production—specifically linked to the Alps—and the place it occupies in the history of graphic arts. The accompanying book, rich with a remarkable selection of posters, drawings, and preparatory models, aims to get as close as possible to the artist's creative process, analyzing his techniques and sources of inspiration. A symbol of the beginning of the century that made advertising an art form in its own right, Cappiello's work is surprising in its resonances with the current graphic arts scene.
Leonetto Cappiello (1875-1942) is today recognized as the inventor of the modern poster. Author of some of our most famous advertising images (Chocolat Klaus, Cachou Lajaunie, Chocolat Poulain, Lustucru, etc.), the artist with 2,000 works remains little known to the general public. Presented by Maison Bergès, the exhibition Cappiello or Advertising Art highlights his production—specifically linked to the Alps—and the place it occupies in the history of graphic arts. The accompanying book, rich with a remarkable selection of posters, drawings, and preparatory models, aims to get as close as possible to the artist's creative process, analyzing his techniques and sources of inspiration. A symbol of the beginning of the century that made advertising an art form in its own right, Cappiello's work is surprising in its resonances with the current graphic arts scene.