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1980s. Fashion, design and graphics in France.
Catalogue of the exhibition “80s. Fashion, Design and Graphics in France”, Museum of Decorative Arts, Paris, from October 22, 2022 to April 16, 2023.

1980s. Fashion, design and graphics in France.

Museum of Decorative Arts
€49,00 €0,00
N° d'inventaire 25879
Format 23 x 30
Détails 304 p., richly illustrated, bound.
Publication Paris, 2022
Etat Nine
ISBN 9782383140030
In the fields of fashion, design, and graphic design, the 1980s were a decade of explosive creativity in France. The election of François Mitterrand as President of the Republic in 1981 marked the start of a new state commitment to the cultural sector, with major presidential projects and a policy of support for creation unprecedented in its scope. This catalog traces both the context of this cultural policy led by Jack Lang and the diversity of creation during this decade. With the opening of new galleries dedicated to design, its "trendy" venues such as Café Costes, and the legendary clubs of the Palace and Bains-Douches, Paris confirmed its central place in the effervescence of cultural and festive life. Design took multiple forms, with designers focusing on limited editions - Garouste and Bonetti, Martin Szekely - or seeking to produce objects for the greatest number, Philippe Starck being the most emblematic. Haute couture is distinguished by strong personalities—Jean Paul Gaultier, Claude Montana, Thierry Mugler—and ready-to-wear, booming with brands like Naf-Naf and Kookaï, allows everyone to style their own style. The Japanese Kenzo and Issey Miyake, who set up in Paris, have a lasting influence on French fashion, while the imprint of countercultures on appearance is lasting. Graphic design is traversed by opposing currents. Alain Le Quernec, Jean Widmer, and Grapus express themselves in social, cultural, and political posters, while commercial graphic design develops in parallel. The 1980s also saw the liberalization of television, with Étienne Robial creating a dedicated television graphic design system, adapted to color screens. The craze for advertising films continues unabated, and they are enjoying their golden age: Jean Paul Goude, Étienne Chatillez, and Jean-Baptiste Mondino have directed their most notable clips. All these encounters provoke pile-ups that reflect the eclecticism of trends sweeping through society.
In the fields of fashion, design, and graphic design, the 1980s were a decade of explosive creativity in France. The election of François Mitterrand as President of the Republic in 1981 marked the start of a new state commitment to the cultural sector, with major presidential projects and a policy of support for creation unprecedented in its scope. This catalog traces both the context of this cultural policy led by Jack Lang and the diversity of creation during this decade. With the opening of new galleries dedicated to design, its "trendy" venues such as Café Costes, and the legendary clubs of the Palace and Bains-Douches, Paris confirmed its central place in the effervescence of cultural and festive life. Design took multiple forms, with designers focusing on limited editions - Garouste and Bonetti, Martin Szekely - or seeking to produce objects for the greatest number, Philippe Starck being the most emblematic. Haute couture is distinguished by strong personalities—Jean Paul Gaultier, Claude Montana, Thierry Mugler—and ready-to-wear, booming with brands like Naf-Naf and Kookaï, allows everyone to style their own style. The Japanese Kenzo and Issey Miyake, who set up in Paris, have a lasting influence on French fashion, while the imprint of countercultures on appearance is lasting. Graphic design is traversed by opposing currents. Alain Le Quernec, Jean Widmer, and Grapus express themselves in social, cultural, and political posters, while commercial graphic design develops in parallel. The 1980s also saw the liberalization of television, with Étienne Robial creating a dedicated television graphic design system, adapted to color screens. The craze for advertising films continues unabated, and they are enjoying their golden age: Jean Paul Goude, Étienne Chatillez, and Jean-Baptiste Mondino have directed their most notable clips. All these encounters provoke pile-ups that reflect the eclecticism of trends sweeping through society.