Now Showing. Cult Films. 22 Detachable Color Plates.
| N° d'inventaire | 23327 |
| Format | 24 x 34 |
| Détails | 44 p., paperback. |
| Publication | Paris, 2020 |
| Etat | Nine |
| ISBN | 9782717728439 |
22 detachable plates to browse the most significant French posters from these 120 years of cinema. You will meet the gaze of screen stars such as Marilyn Monroe, James Dean or Jean Gabin, and relive some of your greatest emotions as a spectator in front of North by Northwest, Jaws or Apocalypse Now. The cinema poster triumphs on the facades of cinemas and in public spaces: the first advertisement for a film, developed by talented illustrators, it must compete in originality to catch the eye while being doomed to disappear with the release of the next "new" film. A commercial and popular object, it has today become a collector's item, notably within the BnF which preserves more than 40,000 of them: its power lies as much in its immediate effectiveness as in the aura attributed to it by the history of cinema and the nostalgia of its audience. The very rare Metropolis poster, a copy of which was recently sold at auction for $1.2 million, is one example. Through the poster, art history and commercial imperatives, technical developments - from drawing to photomontage - and clauses for the representation of stars intertwine, with the choice of the final image belonging to the distributors. A graphic distillation of cinema, the poster tends to sublimate the film itself and is imprinted on the collective imagination: the ballet of helicopters in the sunset of Apocalypse Now, the trapped swimmer of Jaws, the futuristic universe of Blade Runner... It is also through posters that the legend of movie stars is invented: many renowned poster artists, such as Roger Soubie, Jean Mascii or Boris Grinsson, are talented portraitists, who have contributed to giving an iconic dimension to actors such as Marilyn Monroe and James Dean.
22 detachable plates to browse the most significant French posters from these 120 years of cinema. You will meet the gaze of screen stars such as Marilyn Monroe, James Dean or Jean Gabin, and relive some of your greatest emotions as a spectator in front of North by Northwest, Jaws or Apocalypse Now. The cinema poster triumphs on the facades of cinemas and in public spaces: the first advertisement for a film, developed by talented illustrators, it must compete in originality to catch the eye while being doomed to disappear with the release of the next "new" film. A commercial and popular object, it has today become a collector's item, notably within the BnF which preserves more than 40,000 of them: its power lies as much in its immediate effectiveness as in the aura attributed to it by the history of cinema and the nostalgia of its audience. The very rare Metropolis poster, a copy of which was recently sold at auction for $1.2 million, is one example. Through the poster, art history and commercial imperatives, technical developments - from drawing to photomontage - and clauses for the representation of stars intertwine, with the choice of the final image belonging to the distributors. A graphic distillation of cinema, the poster tends to sublimate the film itself and is imprinted on the collective imagination: the ballet of helicopters in the sunset of Apocalypse Now, the trapped swimmer of Jaws, the futuristic universe of Blade Runner... It is also through posters that the legend of movie stars is invented: many renowned poster artists, such as Roger Soubie, Jean Mascii or Boris Grinsson, are talented portraitists, who have contributed to giving an iconic dimension to actors such as Marilyn Monroe and James Dean.